#longform ### ** Become The Internet** ## 2019 What is creativity in the **age of [[Content]]**? **Content is not data, information or knowledge**. **Content is how all of that exists online, melted together in the regime of software.** It is an endless proliferation of objects and images without an original, with no regard to the referential, without an interest in the authentic. It is something like an endless landfill, accumulating to cover the last vestiges of modernity. Content infects, reprograms and makes obsolete classical modernist workflows based on clarification and abstraction. More importantly, content reprograms the cognitive and creative procedures of design, compelling us to construct new ones. It takes everything, indiscriminately mixing between any genre and expression. It does not cohere, it does not explain, it does not want to be easy, clear or smart. **[[Play]]** is the only thing it responds to. The students used **Platform Sandbox**, a [[Game]] world [[software]], made with the Unity game engine and designed specifically for working with content. They sourced material from online archives, played with endless reconfigurations and produced an enormous amount of material. All material (images and videos) comes directly **from software**, as raw, unfiltered expression of content. In the course of the seminar, the students have produced: \- **140 GB of content;** \- **About 30,000 images** \- **About 500 videos** **About 250 versions of apps**