#concept An important concept for understanding how [[Design]] thinking really operates. O.M. Ungers writes about analogies and metaphors in his text [[O.M. Ungers, City Metaphors]]. Used by Aldo Rossi as well, in Citta Analoga In my reading, visual analogy is at the core of any design thinking. For example, some of the arguments in here come directly from my reading of these two images as conceptually connected: ![[analogy01.jpeg]] Was the counterculture ironic utopia of the 60s finally realized in [[software]] ? Did Superstudio anticipate the digital regime ? Is architecture right all along ? Or, in this case: ![[analogy02.jpeg]] The City of the Captive Globe by OMA and a Google Earth promo image. Multiple places, territories and ontologies existing within the expanse of the endless [[grid]]. Did OMA anticipate the [[world]] according to Google ?